Optimizing e-Commerce Decision-Making Using Real-Time Business Intelligence with AWS Cloud Technologies
DOI:
https://doi.org/10.56472/ICCSAIML25-137Keywords:
e-commerce, business intelligence, AWS Cloud, real-time analytics, data-driven decision-making, Amazon Kinesis, Amazon Redshift, Amazon QuickSightAbstract
In the rapidly evolving e-commerce landscape, leveraging real-time business intelligence (BI) is essential for data-driven decision-making and maintaining a competitive edge. This paper explores the integration of AWS Cloud technologies to optimize e-commerce operations through real-time BI. We examine AWS services such as Amazon Kinesis for real-time data streaming, Amazon Redshift for scalable data warehousing, and Amazon QuickSight for interactive data visualization. By implementing these services, e-commerce businesses can enhance customer experiences, streamline operations, and drive profitability. The paper also discusses best practices for adopting cloud-based BI solutions, addressing challenges, and providing a roadmap for successful implementation
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