Harnessing AI and Predictive Analytics for Product-Led Growth: Moving Beyond Sales-Led Strategies

Abstract

Over the last few years, the approach to the growth of businesses has shifted from sales-oriented techniques to productoriented ones, specifically Product-Led Growth. This has occurred due to the shift in technological innovation and changes across the field, especially the AI and the predictive analytical models available in today’s world to develop and nail the customer experience. To this end, this paper provides a comprehensive analysis of how AI and predictive analytics can be deployed to support PLG with a focus on understanding the part played in employing signals to recognize customers’ needs, customizing the user experience as well as enhancing product features. The paper aims at presenting the state-of-art and revealing trends, issues, and successful experiences by conducting a literature review. A theoretical proposition is provided next by the author, which is accompanied by real-life findings and successful applications. Although there are certain challenges with regard to the implementation of AI and predictive analytics in altering product prospects, the conclusion emphasizes the positive impact that will enable sustainable growth in this line of business