Transforming Insight into Action: The Symbiotic Relationship between Big Data Analytics and Data Visualization
DOI:
https://doi.org/10.63282/3050-9246/ICRTCSIT-117Keywords:
Big Data Analytics, Data Visualization, Actionable Insights, Predictive Modeling, Decision-Making, Information Technology, Human-Computer InteractionAbstract
In our digital environment, there are both opportunities and challenges associated with the unprecedented growth of data. We will discuss the two areas of investigation (Big Data Analytics and Data Visualization), which are seldom related fields, and both are essential to achieving insights from Big Data. We will discuss the fundamental traits of Big Data, including volume, velocity, and variety, and how data is transitioned from its initial state to data from analytics. We will then discuss the key component that Data Visualization represents as a cognitive tool to make the complex nature of analytics intuitive, readable, and actionable. This presentation will argue for the complementary nature of the two fields, further supporting the notion that this is not optional, but mandatory, given the nature of Big Data Analytics in relation to science, commerce, and government. We will focus on the potential of the lifecycle of data, from collection to visualization, data use, embedded analytics, and the ethical conceptualization of challenges, as well as a future forecast of system technology that will impact the reestablishment of our knowledge and knowledge practices
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