Digitalization of Business Relationships in the Banking Sector a Strategic and Technological Perspective
DOI:
https://doi.org/10.63282/3050-9246.IJETCSIT-V6I3P106Keywords:
Relationship Models, Contemporary Banking, Technology Stack, Customer Experience, Challenges, Industry Implementation, Scalability, Personalised EngagementsAbstract
The banking industry is undergoing a profound transformation as digital technologies redefine traditional business relationships the shift from relationship-centric models toward data-driven omnichannel engagements has become imperative to remain competitive in a rapidly evolving financial ecosystem this paper examines the digitalization of business relationships within banking emphasizing the interplay between customer expectations technological enablers operational efficiencies and compliance mandates it explores the transition from legacy interaction models to advanced digital relationship management systems assesses technological architectures underpinning the transformation and outlines implications for customer engagement service delivery and institutional trust
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