Develop and Adapt a Salesforce User Experience Design Strategy that Aligns with Business Objectives
DOI:
https://doi.org/10.63282/3050-9246.IJETCSIT-V4I1P107Keywords:
Salesforce, User Experience (UX), Design Strategy, CRM, SLDS, Business Objectives, Agile UXAbstract
The alignment of User Experience (UX) design and business strategy is now a primary factor in the success of organizations operating in the current, competitive digital environment. Salesforce is a renowned Customer Relationship Management (CRM) system that consistently facilitates the processes of customer engagement, sales, and service. Nonetheless, to get the most out of it, a well-designed UX strategy must be developed to help it keep up with the business-wide goals. This paper gives a systematic process of coming up with and transforming a salesforce UX design strategy such that it fulfils outlined objectives of a particular organization. We discuss the importance of stakeholder analysis, persona creation, UX design principles, agile iteration, and Salesforce Lightning Design System (SLDS) integration. The research design is perceived as a combination of qualitative understandings, case studies, and empirical research, aimed at observing gaps and offering solutions. The presented key issues are user adoption, data visualization and optimization of tasks and cross-functional team cooperation. The proposed strategy illustrates positive differences in customer satisfaction, workflow efficiency, and Return on Investment (ROI) that will be quantifiable due to the consideration of a combination of design thinking, Human-Centered Design (HCD), and business analysis. UX evaluation metrics and KPIs used to determine impact are also analysed. The article serves the field of knowledge by providing practitioners and researchers with a step-by-step method for designing UX in enterprise CRM systems, aligning the needs of users with business performance metrics
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