Optimizing Digital Visibility - SEO Strategies in Modern E-Commerce
DOI:
https://doi.org/10.63282/3050-9246.IJETCSIT-V7I2P120Keywords:
E-commerce, Search Engine Optimization (SEO), On-Page Optimization, Organic Search Ranking, E-commerce SEO, Semantic Search, Online Retail Optimization, Search Ranking Algorithms, SERP Optimization, Internet Marketing Strategies, Search Generative Experience (SGE)Abstract
Search Engine Optimization (SEO) has become a cornerstone digital marketing strategy for e-commerce enterprises seeking sustainable visibility, traffic growth, and conversion optimization in competitive online markets. SEO’s role in e-commerce extends beyond simple keyword insertion; it encompasses technical optimization, user experience (UX), semantic relevance, algorithmic adaptation, and increasingly data-driven and AI-based methodologies. E-commerce’s rapid expansion has heightened the importance of digital discoverability. Search engines remain the primary gateway through which consumers discover products, making SEO a critical driver of customer acquisition and revenue performance. E-commerce SEO differs from generic SEO because it must optimize tens of thousands of product and category pages, handle complex site architectures, and ensure excellent UX in addition to relevance signals. This paper systematically reviews existing literature, synthesizes empirical findings, and proposes future research avenues to strengthen theoretical framing and practical deployment of SEO within e-commerce platforms.
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