Data Privacy in the Era of Big Data: Navigating the Risks
DOI:
https://doi.org/10.56472/ICCSAIML25-103Keywords:
Data Privacy, Big Data, Privacy Risks, Data Protection, Cybersecurity, Data Governance, Data Breaches, Anonymization, Machine Learning, Privacy Laws, Data EthicsAbstract
The rapid spread of Big Data is responsible for the transformation of industries, which, in turn, has provided companies with the possibility of gaining informative analysis, enriching customer experiences, and taking data as a source for decision-making. This remarkable jump in the data volume as well as choices about ethics, security, and privacy has become a matter of great concern. Data breach, identity theft, and unauthorized access tend to occur more often when companies handle, manage, and examine enormous amounts of personal data. People desire to have more power over how they share their data and at the same time, are more digitally conscious. The legal system has recently drawn its attention to the problem of data overseas, developing regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Health Insurance Portability & Accountability Act (HIPAA), all of which strictly control data management practices thus, creating a healthier atmosphere for better protection of personal data. The firms should introduce all-inclusive laws concerning securing the user data. Conferring a top place to privacy is necessary, and in so doing, technology companies might allow customers to comprehend the information that is given, its purpose, and its use. As the companies have to follow data minimization practices and they are only given the required data, there are, undoubtedly, ethical considerations. To alleviate any privacy concerns companies can invest in robust infrastructure, educate their staff, and have regular check-ups to ensure effective use and secure data. The confidence of the customer is usually a very crucial issue, and ethical handling of data enhances that trust, thus, making life extending customer relationships. Businesses somehow have to give out the data they own for free as to move with technology by deploying the data in their operations hence managing the risk that comes alongside these new technology-driven insights
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References
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