Kumar Tarra, Vasanta, and Arun Kumar Mittapelly. “AI-Driven Lead Scoring in Salesforce: Using Machine Learning Models to Prioritize High-Value Leads and Optimize Conversion Rates”. International Journal of Emerging Trends in Computer Science and Information Technology 5, no. 2 (June 30, 2024): 63–72. Accessed September 15, 2025. https://ijetcsit.org/index.php/ijetcsit/article/view/158.