KAWSAR, Syeda Hajira. Leveraging Machine Learning Led Big Data Analytics to inform Consumer Behavior in the Retail Industry. International Journal of Emerging Trends in Computer Science and Information Technology, [S. l.], p. 68–73, 2025. DOI: 10.56472/WCAI25-125. Disponível em: https://ijetcsit.org/index.php/ijetcsit/article/view/389. Acesso em: 11 oct. 2025.