KUMAR TARRA, Vasanta; MITTAPELLY, Arun Kumar. AI-Driven Lead Scoring in Salesforce: Using Machine Learning Models to Prioritize High-Value Leads and Optimize Conversion Rates. International Journal of Emerging Trends in Computer Science and Information Technology, [S. l.], v. 5, n. 2, p. 63–72, 2024. DOI: 10.63282/3050-9246.IJETCSIT-V5I2P107. Disponível em: https://ijetcsit.org/index.php/ijetcsit/article/view/158. Acesso em: 15 sep. 2025.