KAKANI, Ajay Babu; NANDIRAJU, Sri Krishna Kireeti; CHUNDRU, Sandeep Kumar; VANGALA, Srikanth Reddy; POLAM, Ram Mohan; KAMARTHAPU, Bhavana. Big Data and Predictive Analytics for Customer Retention: Exploring the Role of Machine Learning in E-Commerce. International Journal of Emerging Trends in Computer Science and Information Technology, [S. l.], v. 2, n. 2, p. 26–34, 2021. DOI: 10.63282/3050-9246.IJETCSIT-V2I2P104. Disponível em: https://ijetcsit.org/index.php/ijetcsit/article/view/251. Acesso em: 14 sep. 2025.